Keyword Analysis

In advertising, it is essential to know your target audience. This is just as true on the Internet as it is on the TV or in print. Targeting the wrong keywords can have disastrous results! Imagine spending tons of energy (not to mention money!) on promoting your website using a particular keyword - only to have nothing happen?

There are two dangers when it comes to picking keywords:

If you pick the wrong keywords - keywords that are too general in their meaning, then the people coming to your site won't be looking for what you offer at all. They'll simply take a quick glance through your index page before they hit the "back" key on their browser. You will have entirely wasted your efforts. Even if you do see a bit of an increase in the amount of visitors to your site, not much will come of it.

If your keywords are so specific that very few people actually search the web for anything like it, then you might very well place highly within the search engines for that term, but you certainly won't see an increase in visitors to your website.

The trick is to think like your potential customers or clients. If you knew absolutely nothing about your industry, what would YOU type into a search engine to find your company, resource or service?

The key to any good keyword analysis is discovering which keywords have the least competition AND the most amount of searches.

A Keyword Analysis is an important part of every Professional Website Optimization Package I put together.

• Keyword Analysis
• Search Engine Optimization
• Search Engine Submissions
• Monthly Reporting
• Other Services
• Pricing

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