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Search
engine optimization is the ingredient that insures you aren't wasting
your time when you submit your site to the search engines. "Search
engine friendliness" - making your site as easy to navigate
for the search engines as possible without losing its appeal to
human visitors, is another part of the equation - and no less important
than keyword analysis.
There
are some website design techniques that the search engines simply
have a hard time with, or can't get past at all. (The web
designers I work with are very well aware of this and build
sites with an eye towards search engine friendliness!) Without knowing
these things, you run the risk of creating a very beautiful looking
website that only you and your closest friends or relations will
ever see (and you'd be surprised at the very large companies that
have overlooked this potential problem!). If the search engines
are unable to see your website, they won't be able to add it to
their database. If they can't add your site to their database, when
a potential client does a search for companies like yours, they
won't find you - they'll find your competitor. Assuming that's not
what you want, "search engine friendliness" should definitely
be a concern.
Each
package I offer includes a detailed analysis of your current website
or an analysis during the process of creating the website. I have
no problem coordinating my efforts with webmasters and in fact,
encourage this practice. If you start designing your site with an
eye towards making it accessible, you can often see a great deal
of success while your competition is still floundering around you.
Once
you let me know your unique situation, I will create a package for
you that will satisfy your promotion needs.
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me put the web to work for you!
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